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Project title: The Tailorizor
Year of completion: 2017
Categories: Identity, Print, Branding
Academy of Art
Project concept/design goals:
The intent for this project was to develop a design a solution for a specific problem in the world today while also creating a brand identity to target a male audience. My goal was to create a service and deliverables, to assist men who are 18-50 years of age with their tailoring necessities. This audience cares about their image. The intent for The Tailorizor logo design was made to be solid, strong, easily recognized and masculine. By creating a mini magazine, app & website, I have designed a tremendous resource for men of all ages.
Project description:
My goal was to create a service to assist men who are 18-50 years of age with their tailoring necessities. This audience cares about their image. The intent for The Tailorizor logo design was it had to be solid, strong, easily recognized and masculine. By creating a mini magazine, app & website, I have designed a tremendous resource for men.